This poster of Mr Beans film grabs the audiences attention straight away as it's simple and yet so colourful and bright. The images we see is of the main character himself; Mr Bean and a chicken. The image goes along with the statement 'One of these two has a brain the size of a peanut' which suggests that Mr Bean is dumber than the chicken. This also adds to the comedy element. This poster is targetted towards a family audience, we know this by the way mr bean is standing, he's pulling a funny face and not trying to be sexually attracted or anything along them lines.
The colours used on the font such as orange on the word 'Holiday' reflects on a summer theme which also tells the audience when the film is set and that it is a summer film. The colour of Mr Beans clothing also reflects on his personality, the red tie connotes danger as he is seen as a hazard because he's so clumsy. The brown blazer jacket is seen as an old jacket and looks quite dull and has no fashion to it.
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